about the book
A Practical Guide to Fashion Law and Compliance centers on the idea that the laws impacting the fashion industry revolve around one simple precept – protection – which has been most commonly seen in relation to designers and their intellectual property issues as well as in terms of consumer product safety.
Increasingly, tales of counterfeit and “knock off” merchandise have been intertwined with safety issues in the media, as the story turns not exclusively on the harm from stealing another’s design or logo itself, but also on the issue of safety in relation to the quality of materials, unforeseen hazards, or the use of child and slave labor to make such products.
Without accounting for the laws that regulate fashion merchandise itself, whether in terms of safety or intellectual property, businesses can be prohibited from selling certain goods or even worse, be punished by fines, penalties and even jail time for selling illegal products, not to mention the business disruption and loss of revenue that would accompany such action, including potential litigation. As has been shown time and time again, once this occurs the resulting publicity begins the process of diminishing the brand, which is a risk every business should guard against at all costs as it threatens the bottom line and ultimately, a business’ survival.
This book is organized to account for the product specific laws sellers of fashion merchandise must abide by, the marketing, importing and exporting laws governing such products, and the top legal compliance and governance issues a fashion business must consider. It also includes considerations for working with transportation providers, utilizing intellectual property to protect a brand and its profits, and approaches to incorporating sustainable practices into any business. Comprehensively, this text accomplishes what I am aimed to create when I began drafting this book five years ago, and I hope you will find it provides you with a legal roadmap for business success.
Surviving in today’s market requires protecting your business by having a fashion compliance program, and this begins with knowing what the laws are that apply to the merchandise you are selling and the business you are operating.
This book applies a broad definition to fashion law and identifies the primary legal categories a fashion business must pay attention to. Doing so under the umbrella of “Fashion Compliance,” this text offers practical and streamlined advice on how to implement the law into day-to-day business operations, and does so together with an examination of the corollary issues impacting the industry, such as the rise in conscientiousness around manufacturing and its ripple effect on consumer behavior and spending, sustainable fashion, and other emerging issues to give the reader a holistic look at the broader themes underlying the industry, and the politics behind operating within this international sphere.
Moreover, with the steady movement of goods across borders, the need to understand what it means to be an importer or exporter, how to work with transportation providers, hire factories, and manage industry trends, like that of getting your business “certified” as being environmentally friendly or as a “benefits” corporation, having an ability to decipher what is obligatory versus optional compliance in the fashion business is vital to any company that wants to not just survive, but thrive.
Complete with photos, tables, interviews, case studies, legal citations, government resources, a glossary of technical terms, a list of relevant websites and an index, this comprehensive book is a first of its kind to transform legal advice in to practical business strategies for the fashion industry.
Using this book will get any fashion business working smarter to minimize risks, enhance its reputation as a trusted business partner, and boost customer satisfaction.
Whether aspiring to set up your own retail or fashion based import/export business, have your sights set on joining an established brand, or are a seasoned executive just checking in on how the business you are already running should be operating, this book is a must read for anyone in the business of fashion.